Operator · Researcher · Writer
I study what moves people
Buyers, in nine years of split-test labs. Machines, in research on what AI decides to trust. Men and women, in the slow work of building a life that's actually yours. If you're here wondering what moves you — start with the writing.
$50M+
Client revenue unlocked
50+
Startups taken to market
9 yrs
Running a neuromarketing agency
1
Nonprofit founded
365
Days of depth work curriculum
02 / What I’m Building Now
Current Work
Founder & Lead Facilitator
A year-long depth work program for accomplished men who’ve hit an invisible ceiling. Built on the Seven Liberations, a sequential curriculum delivered through live facilitation, coaching, and brotherhood.
Author
Substack
Essays on men’s growth, depth work, and the self-directed spirit. Where the ideas get worked out in public.
Founder
An independent research lab measuring which content AI systems keep citing — and why. Weekly tracking across ChatGPT, Claude, Perplexity, and Gemini; 180+ content patterns tested.
03 / What I’VE DONE
Past Work
Founder
Vivid Labs
I spent nine years running a conversion optimization agency in which we unlocked over $50 million in trapped revenue in our clients' websites and sales architecture.
Author
Snake Oil
I wrote a book to help small business owners navigate the treacherous waters of digital marketing.
Chief Marketing Officer
10X Incubator
I led a Go-To-Market team for a Miami-based venture studio where we brought over 50 early-stage startups to market.
04 / The Short Version
A decade asking one question.
I started in finance and technology, spent nine years running a neuromarketing agency, and led go-to-market for more than fifty software startups. Then, in 2022, the question I’d been asking about customers — what actually moves a person? — turned inward. I co-founded a nonprofit for personal growth and healing, trained in depth work, and began building programs that apply the same rigor to the interior lives of men.
Have an audience that would benefit from this work?
I speak on behavioral science, men’s development, and how AI is changing what gets trusted.