Dan Russell
Dan Russell · Operator · Researcher · Writer
I study what moves people
Buyers, in nine years of split-test labs. Men and women, in the slow work of building a life that’s actually yours.
Read the writing
See the work
$50M+
Client revenue unlocked
50+
Startups taken to market
9 yrs
Running a neuromarketing agency
1
Nonprofit founded
365
Days of depth work curriculum
01 · What I’m building now
Current work
A year-long depth work program for accomplished men who’ve hit an invisible ceiling. Built on the Seven Liberations, a sequential curriculum delivered through live facilitation, coaching, and brotherhood.
What It Cost. Stories of people who paid for who they became. One person, one story, and the part they don’t usually tell.
Substack
Essays on men’s growth, depth work, and the self-directed spirit. Where the ideas get worked out in public.
02 · Recent writing
Start here.
The Blue Angel: The Story Of God And Evil
Where did the devil come from and what is evil, really?
19 Oct 2026
Love Is Unconditional. End Of Story.
Anything less than that simply isn’t love.
23 Sep 2026
The Immortal Gift Of Addiction
I spent years trying to figure out what was in my way, and I finally found it.
21 Aug 2026
03 · What I’ve done
Past work
Founder
Vivid Labs
I spent nine years running a conversion optimization agency in which we unlocked over $50 million in trapped revenue in our clients’ websites and sales architecture.
Author
Snake Oil
I wrote a book to help small business owners navigate the treacherous waters of digital marketing.
Chief Marketing Officer
10X Incubator
I led a Go-To-Market team for a Miami-based venture studio where we brought over 50 early-stage startups to market.
04 · The short version
I started in finance and technology, spent nine years running a neuromarketing agency, and led go-to-market for more than fifty software startups. Then, in 2022, the question I’d been asking about customers turned inward. I co-founded a nonprofit for personal growth and healing, trained in depth work, and began building programs that apply the same rigor to the interior lives of men.
Dan Russell